It's a double entendre. As a skateboarding-based brand, we know skateboarders never want to never stop pushing, literally. Pushing down the street, pushing their limits, pushing their creativity, whatever it is we always Keep Pushing.  Metaphorically, it's also a reminder that whatever you're going through in life or whatever goal you're working towards... just Keep Pushing.  

• 12" tight knit beanie with 3" cuff
• 100% Acrylic 
• Keep Pushing label with Lacorda Threads on inner side
• Available in 3 colors: Black/Red, Black/Teal, Gray/Black